Skip to content


P.O.E.T as a Method

The Psychology of Everyday Things applied to application design.

“The difference between the intentions and the allowable actions is the Gulf of Execution.”

- Donald A. Norman

I’ll be quoting his book randomly, and hopefully applicably. It’s the center of my design ideology and I can’t speak highly enough of it.

The Links:

The book can be found here: http://www.amazon.com/Psychology-Everyday-Things-Donald-Norman/dp/0465067093

Donald’s website is a good place to check in every once and awhile. I direct you there now:  http://www.jnd.org/